Our clothing line

Three collections at launch, each machine embroidered or printed one piece at a time on our single-needle Brother VR in Dorset, on comfortable, quality garments built to be lived in.

Launching October 2026

The collections are on the way

We're busy digitising designs and stitching and printing the first run, with the first pieces going on sale in October 2026. Nothing is on sale just yet — join the launch list below and you'll be first through the door, with a 10% OFF launch discount code for your first order.

Have a first look at what's coming just below.

Launching October 2026

BE THE FIRST TO KNOW — AND GET 10% OFF

Add your email and we'll let you know the moment the first collection lands in October 2026.

A 10% OFF code for your first order
First access before pieces go public
One email at launch — no spam, unsubscribe any time

Affirmations

BREATHE & BELIEVE

Soft, grounding words stitched or printed in tonal thread or soft ink. Made for the days you need a gentle reminder that you're doing better than you think — and for the days you simply want something beautiful to wear.

Neurohumour

UNMASKED & UNFILTERED

The funny, relatable side of being wired differently. Honest, warm humour that laughs with our community, never at it — designed to be spotted, and to spark a knowing smile.

Advocacy

SEEN & SUPPORTED

Pieces made to start conversations. Quietly bold designs that challenge stereotypes and help people feel understood, supported and proud of the way their mind works.

Inside the studio

How your piece is made

Single-needle Brother VR embroidery machine stitching a wildflower design onto cream fabric — Embroidered designs are digitised, hooped and stitched on our single-needle Brother VR.

Three folded embroidered garments in cream, sand and oatmeal with small tonal designs — Finished pieces are pressed, checked and packed before they leave Dorset.

Something more personal?

We also stitch and print one-off pieces and workwear.

SEAM DIFFERENT CUSTOM SEAM DIFFERENT TRADE